Simplified science
for CPG brands
Formulation strategy, brand positioning, and ingredient storytelling for early-stage CPG brands.
Work with usOur Mission
We work with brands that have backbone.
Too many brands are built on undifferentiated products and have to fight an uphill battle against endless copycats as a result.
Effective formulas, communicated well. That's how you build a timeless brand.
Our Services
Helping founders at the earliest stage define the product concept, target consumer, and formulation brief before spending a dollar on development.
Translating your formula into compelling ingredient stories, claims strategy, and marketing angles that are grounded in real science.
Ongoing formulation review, competitive analysis, and brand positioning as your product line grows and the category evolves.
Brands we've helped so far
About Us
Efficacious Brands is run by me, John Sherwin. I spent 8 years building Hydrant, one of the early powdered electrolyte brands where we raised $20m+ and at our peak were in over 12,000 retail doors across the USA.
I studied Biology at The University of Oxford, and used that knowledge to translate academic research into evidence based products, marketing angles and storytelling. Now I help other brands achieve the same.
Get in touchArticles for supplement founders, marketers, suppliers etc.
