Simplified science for CPG brands
OUR MISSION
We work with brands that have backbone.
Too many brands are built on undifferentiated products and have to fight an uphill battle against endless copycats as a result.
Effective formulas, communicated well. That’s how you build a timeless brand.
Our Services
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You know who your customer is, and what benefit they want. But you don’t know what ingredients to use, or at what dosage. What does the scientific literature say?
At this stage, we can help with your functional formula design using distilled academic research.
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We take your formula as an input, and pull insights from academic data so that you can communicate the ‘why?’ behind your product clearly.
Tell stories about your ingredients. Empower your marketing team, and reduce the risk of making false claims. -
We specialize in the intersection of science and brands. Some ideas:
- New product concepting
- Video content angles to cement your brand as a leader in science
- Written content to beef up your science credentials and drive customer trust
About Us
Efficacious Brands is the result of 8 years building Hydrant, one of the early powdered electrolyte brands. We learned how to translate academic research into evidence based products, marketing angles and storytelling to consumers. Now we help other brands achieve the same.
Storytelling
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Ad Angles
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Content
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Formulation
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Storytelling · Ad Angles · Content · Formulation ·
Notes from the lab
ARTICLES FOR SUPPLEMENT FOUNDERS, MARKETERS, SUPPLIERS ETC
